First debuting at the Amsterdam Motor Show in 1948, Land Rover is the story of the utility vehicle that defined the world’s favourite 4x4 and pushed the boundaries of exploration. The brand connects people who have a passion for adventure with the purposeful innovation that characterises our family of vehicles.
Today’s models trace their roots back to the original Series I Land Rover conceived by the Wilks brothers. Land Rovers have become some of the world’s most iconic vehicles – carrying essential relief in emergencies and disasters, and being at the heart of epic adventures.
Land Rover vehicles are designed for adventure – and few expeditions are more adventurous than the Dakar Rally. It was appropriate that the first car home in the inaugural Paris-Dakar Rally, back in 1979, was a Range Rover.
Jaguar and Land Rover is a British car manufacturer with its headquarters in Whitley, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Roverto form Jaguar Land Rover on 1 January 2013.
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